Monarc
Visual identity for “MONARC ARCHITECTS @” is a rising architecture and interior design practice based in Louisville Kentucky, founded by Joan Jenkins. They are playing an important role in designing and developing the whole Kentucky state, as well as providing solutions in the sectors of modular construction, energy & housing construction.
The charm of this visual identity started from the brand name “MONARC”, which stands for the “Monarch + Arc”. Brand symbol inspired by geometric arc shape with the initial letter of a brand name. Clean and minimalistic typography in the logo expresses elegance and strength at the same time, The result is a visual identity that is minimalistic. flexible & dynamic reflecting their values.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
